Live Music Videos Melbourne - WAAX Live at the Tivoli
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Music Videos

Live Music Videos Melbourne


After doing a couple of music videos and a promo clip for WAAX, they hit us up for some live clips so the online world could enjoy their awesome stage presence. With a handful of cameras and a sneaky GoPro floating over the drums, we captured one of the best live bands in Australia at one of Australia’s best venues – the Tivoli in Brisbane.


Cameras: Rohan McHugh, Pernell Marsden and Gregory Kelly.

Edited by Gregory Kelly


Live music videos Melbourne


So, what exactly is a music video?

Let Wikipedia, the free encyclopedia explain…

music video is a short film integrating a song and imagery, produced for promotional or artistic purposes.[1] Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song“, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”.

Music videos use a wide range of styles of contemporary videomaking techniques, including animationlive action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Combining these styles and techniques has become more popular because of the variation it presents to the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song’s live performance.[2]