Daniel and Victoria from Fragile Animals dropped us a line about a video for their new single ‘Home’. With no concept in mind we got to try out an idea we’ve wanted to for a while. Filming the narrative for the video on a Canon C100 and giving it a black & white home video feel, we rear projected that footage onto a screen and filmed the band’s performance in front of it with an Arri ALexa.
And we’re super stoked with the result.
Concept & Direction by Gregory Kelly
Director of Photography: Ben Cotgrove
Production Design: Ebony Webb
Steadicam: Alec Schultz
Projectionist: Ben Tregea
Drone Operator: Matt Smith
1st AC: Yaniqui Kotzur & Elliot Deem
2nd AC: Thomas Corbett & Connal Plunket
Gaffer: Connor Nierfield
Production Runner: Ryhlee Goodwin
Playback: Rob Riley
Colourist: Tahnee Wimart
Music video production Melbourne
What is a Music video?
Let Wikipedia, the free encyclopedia explain.
A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTVbased their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song“, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”.
Music videos use a wide range of styles of contemporary videomaking techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Combining these styles and techniques has become more popular because of the variation it presents to the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song’s live performance.