“WAAX‘s new video is a slice of disorienting brilliance.
Their track ‘Same Same’ has been making waves since its release, and now it has a ripper video to boot. The clip was filmed over the course of a day in a Brissie warehouse, depicting anxiety through glitch-in-the-Matrix style repetition – compounding the song’s lyrical motif to great effect.” – Faster/Louder 07/02/17
Concept by: Creative Clones & WAAX
Directed & Produced by: Gregory Kelly & Pernell Marsden
Director of Photography: Ben Cotgrove
Movi Operator: Corey Donaldson
1st AC: Erin O’Shiel
2nd AC: Yaniqui Kotzur
Gaffer: Connor Nierfield
Best Boy: Connal Plunkett
Production Design: Jennifer Owens & Pernell Marsden
Make Up Artist: Zoe Evans
Props Buyer: Madeleine Harte
Carpenter: James Owens
Art Dept. Assist: Tim Vanderberg
Set Runner: Shanelle “Floss” Adams
Playback/ Continuity: Andrew Dickens
Stills/ Editor: Josh Ochoa
Colourist: Ben Cotgrove
Music video production Melbourne
What is a music video?
Let Wikipedia, the free encyclopedia explain…
A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”.
Music videos use a wide range of styles of contemporary videomaking techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Combining these styles and techniques has become more popular because of the variation it presents to the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song’s live performance.