Music Videos Melbourne - Du0 - It's OK Music Video
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Category
Music Videos

Du0’s single’s muted theme explores the delicate nature of relationships and the poignant process as each individual grows weary. The accompanying music music video translates these emotions into an alluring audio-visual display. The clip’s ethereal pacing reflects the progression of detachment and relationship breakdown – Future Mag Music 16/05/19

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Featuring Carissa Lee & Lucas Pittaway

Concept & Direction by Gregory Kelly

Production Design by Pernell Marsden

Director of Photography: Daniel Dunn

Production Manager: Courtney Bombell

Edited by Shannon Michaelas

Colourist: Ciara Gallogly

Hair & Makeup by Rachel Dass

1st AD: Ciandra Moore

Gaffer: Andrew Lock

Set Dresser: Shannon Biviano

Art Assistant: Phoenix Waddell

1st AC: Tom Graham

2nd AC: Noah Hodgson

Cam/Light Assist: Scott Marrinan

Unit Assistant: Braiden Asciak

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Music Videos Melbourne

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What is a music video?
Let Wikipedia, the free encyclopedia explain…
A music video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie-in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys or marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including “illustrated song”, “filmed insert”, “promotional (promo) film”, “promotional clip”, “promotional video”, “song video”, “song clip” or “film clip”.

Music videos use a wide range of styles of contemporary videomaking techniques, including animation, live action filming, documentaries, and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation, music, and live action. Combining these styles and techniques has become more popular because of the variation it presents to the audience. Many music videos interpret images and scenes from the song’s lyrics, while others take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song’s live performance.

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Music Videos Melbourne